Pirate Skills - Personalization is the new A/B Testing

03. Jun. 2020, 19:00 Uhr
KölnBusiness

What would you think if a colleague greeted you every day as if it was the first time you have ever met? Well, that's how we usually treat our website visitors. We "know" that they have been there, we know the city they are from, we know which ad we send them, and whether or not they bought something before, but we completely ignore that on our website. Crazy, right? ... like that weird colleague.

 

That's where personalization comes to the rescue. In this Pirate Skills Meetup, we'll explain to you how to do it for free. So, what is personalization exactly? Personalization is a set of changes to your website visible only to a specific group of visitors to increase to the relevancy of your website.

We will talk about:
 
  • Why your website reminds me of "50 First Dates"
  • Great, you found a winner in your A/B test! Now what?
  • How to temporarily update your website... without coding
  • Welcoming back your most loyal website visitors
  • Giving your local audience a little something extra on your website
  • Stop spending all sweet money on ads to the same old landing page
  • Answering your questions about personalization and A/B testing